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PRIVACY

Privacy Policy

How Noir Auto Club collects, uses, and protects your information, including your mobile number and text message consent.

Effective October 20, 2026

This policy explains how Noir Auto Club (“Noir,” “we,” or “us”), a luxury and exotic car rental service in Los Angeles, California, handles personal information when you visit our website, book a vehicle, use the customer portal, or contact us by email, phone, or text. Use of our services is also subject to our Terms & Conditions.

Information we collect

We collect information you give us, information created when you book and rent with us, and a limited amount of technical information from your browser.

  • Contact details: your name, email address, and mobile phone number.
  • Booking details: the vehicle, rental dates and times, pickup or delivery, your delivery address, additional drivers, and any notes you share with us.
  • Driver documents: the driver's license and proof of insurance each driver uploads in the customer portal, and details from them such as expiry dates. Noir reviews these to approve drivers.
  • Messages: emails and texts exchanged with the Noir concierge, and records of your text message consent and opt-out requests.
  • Booking and payment records: quotes, reservation payments, security deposit authorizations, refunds, and signed rental agreements. Card payments are processed by Stripe. Noir does not receive or store full card numbers; we see limited details such as the card brand, last four digits, and whether a payment succeeded.
  • Portal account: the details used to sign in to your customer portal.
  • Technical and usage information: basic information such as IP address, browser and device type, pages requested, and the time of each request. We use essential cookies and similar browser storage to keep you signed in, remember your light or dark display setting, and protect our forms from spam. We do not use advertising cookies or third-party ad trackers.

How we use information

  • To answer inquiries, review booking requests, check availability, prepare quotes, and arrange pickup or delivery.
  • To verify drivers by reviewing licenses and insurance before a rental.
  • To process reservation payments, security deposits, balances, and refunds.
  • To prepare rental agreements and collect electronic signatures.
  • To send booking-related emails, such as confirmations, portal invitations, payment links, and password resets, and booking-related texts if you opted in.
  • To provide customer support and concierge service.
  • To send occasional offers, only if you have separately opted in. You can opt out at any time.
  • To keep our service secure, prevent fraud and misuse, keep required business records, and meet legal, tax, and insurance obligations, including handling accidents, damage, tolls, or citations connected to a rental.

Text messages and your mobile number

If you opt in to texts, we use your mobile number to send the messages described in our text messaging (SMS) terms, such as booking confirmations, payment links, pickup and return reminders, and replies from the concierge. Texts are optional and are not required to book.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Information sharing with service providers that support our customer service, such as the provider that delivers our texts, is permitted only to provide that service. All other categories of sharing in this policy exclude text messaging originator opt-in data and consent.

Reply STOP to any text from Noir to stop receiving texts, or HELP for help.

How we share information

Noir does not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only in these cases:

  • Service providers that process information on our behalf to run the service: payment processing, text message delivery, email delivery, electronic signature of rental agreements, website hosting, database and secure document storage, and spam protection for our forms. They may use the information only to provide their services to Noir.
  • Rental incidents: with insurers, claims handlers, and authorities when needed to handle an accident, damage, theft, toll, or traffic or parking citation connected to your rental.
  • Legal and safety reasons: when required by law or legal process, or to protect the rights, property, or safety of our customers, Noir, our vehicles, or the public.
  • Business transfers: if Noir is involved in a merger, acquisition, or sale of assets, subject to this policy.
  • With your consent or at your direction.

All of the categories above exclude text messaging originator opt-in data and consent, which we do not share with any third parties.

How long we keep information

We keep personal information only as long as we need it for the purposes in this policy. Booking, payment, and signed rental agreement records are kept as long as needed for the rental and to meet tax, accounting, insurance, and legal requirements. Driver documents are kept while needed to approve drivers for current and future rentals and to handle any claims, then deleted. We keep records of text message consent and opt-outs so we can honor your choices.

How we protect information

Our website uses encrypted connections (HTTPS). Driver documents are kept in private, encrypted storage that only authorized Noir staff can access. Card payments are handled on Stripe's secure checkout. No system is perfectly secure, but we use reasonable safeguards and limit access to people who need it to serve you.

Your choices

  • Texts: reply STOP to any text from Noir to opt out, START to opt back in to booking updates, or HELP for help. Opting out of texts does not cancel a booking; we will keep you updated by email.
  • Emails: unsubscribe from promotional emails using the link in the email or by contacting us. We will still send emails you need for your bookings.
  • Access, correction, and deletion: contact us to request a copy of your information or to correct or delete it. We may need to verify your identity, and we may keep records the law requires us to keep.
  • Cookies: you can block or delete cookies in your browser settings, but signing in to the portal needs essential cookies.

California privacy rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), gives you the right to:

  • Know what personal information we collect, use, and disclose, and receive a copy of it.
  • Delete personal information we hold about you, subject to legal exceptions.
  • Correct inaccurate personal information.
  • Opt out of the sale or sharing of personal information. Noir does not sell personal information or share it for cross-context behavioral advertising.
  • Limit the use of sensitive personal information. We use driver's license information only to verify drivers and provide the rental.
  • Not be discriminated against for exercising these rights.

To make a request, email info@noirautoclub.com or call (323) 323-NOIR. We will verify your request by matching details we already hold, and respond within the time the law requires. You may use an authorized agent with your written permission. We do not share personal information with third parties for their own direct marketing.

Children

Our website and services are not directed to children under 18, and we do not knowingly collect personal information from them. Renters and drivers must meet Noir's age and license requirements, which we confirm during review. If you believe a child has given us information, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The effective date at the top shows when it last changed. If we make a material change, we will post it here and, where required, tell you by email before it takes effect.

Contact us

Questions or requests about your privacy can be sent to: